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The marketing departments at movie studios are in the business of boiling the success and failure of movies down to simple formulas based on the posters A film poster (also called a movie poster) is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature photographs of the main actors.
Film posters have been used since the earliest public exhibitions of film. They began as outside placards listing the programme of (short) films to be shown inside the hall or movie theater. By the early 1900s, they began to feature illustrations of a scene from each individual film or an array of overlaid images from several scenes. Other film posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles.
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