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How Online Facial Recognition Provides Businesses a Competitive Edge?

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Online facial recognition technology has been used for a myriad of purposes as a result of recent fast-paced developments. Face recognition using AI is useful in a variety of sectors, including financial services, universities, travel agencies, and online companies. Thousands of AI and machine learning algorithms are now in use, making facial detection an important method for preventing identity theft. The ID authentication industry is now heavily using the benefits of this technology. As a result, the importance of face identification in a contactless COVID world cannot be overstated.

What is Online Facial Recognition?

Online facial recognition is an AI-assisted technology that recognizes and verifies a customer's face. It compares their faces to any government-issued identification document.  During customer onboarding, it effectively eliminates the possibility of spoof attacks such as deep fakes. Furthermore, this technology is capable of understanding minute information like facial spots and beard patterns.

Significance of ID Verification

Highly developed technologies are also being used in subtle and refined illegal practices, causing major complications for law enforcement agencies. Companies are fed up with ever-evolving shady tactics that result in disproportionate chargebacks and restrictions. As a result, companies use automatic identity authentication systems like an online face recognition tool to keep up with their devious processes.

Is Online Facial Recognition the Best Way to Do it?

An AI-based face detection tool is used in top-of-the-line identity authentication systems. Because of the CoronaVirus pandemic, the authentication process has been confined to the digital realm. Furthermore, not every end-user has access to a fingerprint scanner in the digital world. As a result, facial recognition technology becomes the most widely used of all biometric applications. Any type of digital spoof attack such as replay, deep fakes, etc, now, can be easily detected by the efficient security checks of an online face recognition tool.

 

Advantages of Face Recognition

Thousands of individuals become entangled in the web of identity theft every year. For the business sector, traditional fraud detection tools and practices are no longer adequate. As a result, automatic identity-checking processes must be implemented. Different businesses from all over the world have continuously used and benefited from its facilities. The following are some of its advantages:

In Digital Customer Onboarding

Customers want a simple and painless onboarding procedure that requires just a few minutes of their time to complete. As a result, companies that are unable to abandon the time-consuming conventional process risk losing clients and eventually going out of business. This is supported by the fact that more than 70% of consumers log off from a company website during the onboarding process, due to the difficulty of the process.

 

That is a sizable amount that a business cannot afford to overlook. As a result, companies can improve customer satisfaction by implementing an online face recognition system for their customers. Furthermore, as consumers are smoothly onboarded, their trust levels rise and more customers get attracted to your business.

In Digital Age Verification Checks

Minors must be protected from the disturbing content of the modern environment, and standard "I'm over 18" checks are ineffective in this regard. If no one is present to check their age, the children will easily lie about it. They may also apply the identification papers of their elder kin for verification.

 

Furthermore, they have no problem sending a bogus date of birth to get around the age verification stage. As a result, it has been proven that minors would go to whatever length to gain access to online material or services. They can, however, be easily stopped from consuming age-restricted content using facial recognition technologies and liveness identification.

In Increasing Efficiency

Increasing the robustness and reliability of the identity authentication method necessitates a device that may not only conduct the verification automatically, yet still does it using the most cutting-edge technology. When it comes to automated identity authentication, face recognition is one of the most recent innovations that is considered a must-have. Facial recognition technology can identify a forged or counterfeit identification document immediately provided by the criminal.

 

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